Shareen Pathak

Shareen Pathak

Reporter, Writer

I cover advertising, marketing and media for Advertising Age and Creativity.

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33
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Open uri20140414 5832 1e3qzsy article
Advertising Age

Tug-o-War in Toyland

Mattel and Hasbro throw down.

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Advertising Age

An MBA in Design? What Does That Look Like?

To see how business schools are combining design thinking with more traditional business programs, we spent a day at such a program.

2012 08 20 article
Advertising Age

Meet the Man Behind Nike's Neon-Shoe Ambush

You probably don't know Martin Lotti. But if you watched the Olympics, you are definitely familiar with his handiwork.

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Advertising Age

Will New CMO, Agency Put E-Trade's Baby to Bed?

Is it bye-bye baby? The campaign is showing its age.

Award article
Advertising Age

Australia and New Zealand Agencies Snag 144 Lions at Cannes

Who says we're small potatoes?

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Advertising Age

NBA Sets Sights On Next Potential Market: India

But can it ever eclipse cricket?

Advertising Age

Coke is Trying to Save the World With Soda

A new vending machine from the company wants to bridge the divide between India and Pakistan.

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Advertising Age

Can an Actor Be in Too Many Ads?

We've seen those faces before.

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Advertising Age

When Is a Campaign Too Creative for Comfort?

As marketers try to push boundaries, where should they stop?

Advertising Age

72andSunny Picks Up Google Chrome Assignment

72andSunny can now add Google Chrome to its assignment list. The agency is currently working on a campaign for the browser, according to executives familiar with the matter.

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Advertising Age

Will Axe's Space-Mission Contest be Won by a Woman?

Now that'd be disruptive.

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Advertising Age

Kardashians Prove Family That Enterprises Together Stays Together

Consider this: Out of a sex tape flourishes a brand that becomes the linchpin for three TV shows, a clothing boutique, books and a wedding whose rights sold for $17.9 million.